Understanding Tech Marketing By Understanding Velcro
When I was a kid, I saw my first pair of velcro shoes in the local shop. I was pretty fascinated, because I thought to myself, “They’ve done it! They’ve finally gotten rid of laces! No longer will the world be held back by an inferior technology! Millions of minutes will be saved by not having to tie up your shoes!”
Or so I thought.
Turns out no one wanted velcro laces. Companies stopped making them as much because they weren’t selling. Since then, I’ve realized that the so-called “best” technology is often the loser.
Lesson? Nobody wants your logically superior shit.