• mrbenja1

Understanding Tech Marketing By Understanding Velcro

When I was a kid, I saw my first pair of velcro shoes in the local shop. I was pretty fascinated, because I thought to myself, “They’ve done it! They’ve finally gotten rid of laces! No longer will the world be held back by an inferior technology! Millions of minutes will be saved by not having to tie up your shoes!”

Or so I thought.

Turns out no one wanted velcro laces. Companies stopped making them as much because they weren’t selling. Since then, I’ve realized that the so-called “best” technology is often the loser.

Lesson? Nobody wants your logically superior shit.

0 views0 comments

Recent Posts

See All

Should Artists Cash In On The Flavor Of The Month?

I used to have a problem with people “cashing in” on the current wave of social discourse or media hype, and I still do. BUT since I’ve started engaging with more people more often (thank extroverts),